SUMMARY:  E-Commerce Manager will establish, develop and manage Kemin online flagship stores and grow brand business in the platforms.

The platforms will include 1688.com and zhue.cn in 2021, and may include TMall, Taobao, JD in the future. The role will also establish, manage and operate Kemin’s own customer E-Commerce (EC) platform.

This position will report to the Pan-China Digital Transformation leader, and work closely with TP and multiple internal business functions, including cross-BU marketing, sales, supply chain, finance, customer service, technical service, distributor team etc.

MINIMUM EDUCATION (including licenses, certifications, designations, etc.):
1.Bachelor’s Degree；
2.Major in chemistry, medical, IT, statistics, economy, finance, E-commerce, marketing, project management is a plus；

ESSENTIAL FUNCTIONS: 
1.3rd party E-Commerce platforms store daily operation and management , including EC annual strategy plan, campaign planning, pricing，promotion, merchandising, creativity, logistics, inventory, contract，invoice, order return, comments management, PPC, livestreaming, advertorials, customer service, sales talk, leads generation, etc.
2.Establishment and operation of Kemin’s own E-commerce shop；
3.EC channels lead generation and tracking；
4.EC Data analysis daily/weekly/monthly reports and improvement plan (Site traffic, MQL, SQL, GMV, Conversion, Return rate, etc)；
5.Design EC CRM & loyalty program to increase RMF；
6.Private traffic and community operation。

OTHER FUNCTIONS: 
1.Competitors research and insights；
2.EC trend research, insights and reports；
3.Develop loyalty program；
4.Align with KI Digital Marketing, Corp Comm, CRM and Portal team with the branding and promotion campaigns and portals/platforms
5.Other job-related duties as assigned.

ESSENTIAL SKILLS & EXPERIENCES: 
1.Previous corporate or agency experience in E-commerce is highly desired. At least 3-5 years hands-on online store opening and operation experience.
2.TP work experience is a plus.
3.At least 1-5 years work experience in B2B industry or work for B2B clients.
4.Excellent organizational skills with the ability to set priorities and handle multiple projects efficiently in order to meet deadlines.
5.A reliable, flexible, self-starter with strong initiative and the ability to maintain a professional demeanor while working under pressure as there is a high level of accountability for one’s work.
6.High attention to detail, high accuracy, and some analytical abilities. 
7.The ability to present ideas effectively and communicate well with customers, vendors, peers and all levels of management.
8.Demonstrated achievement of meeting objectives.
9.Strong interpersonal skills and ability to work effectively in a diverse team environment.
10.Excellent verbal and written communication skills, problem-solving skills, and critical-thinking skills.
11.Intermediate proficiency in Word, Excel, and PowerPoint.  Other software may be required.
12.Must have a marketing mentality as it relates to marketing products in the industry, with the ability to gather key information and translate into an exceptional promotional piece.
13.A high degree of personal motivation, a desire to make an immediate contribution, and possession of a distinct sense of urgency.
14.Ability to adapt to a changing work environment.